Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.Magento Logo

CommonPlaces uses the community-based Magento product for our ecommerce clients. Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required.

There are a number of reasons why developers are called upon to adjust a Magento website. It is a very robust system even at its most basic. Once you begin to integrate with other systems, or introduce tens of thousands of products, businesses often need the assistance of experienced developers. As an example, we’ve had clients need additional options for how they view their dashboard. Typically you might be able to select viewing products in groups of 5, 25, and/or 50. We have a client who wants to view 2000. The functionality can be changed only up to a point; beyond that, it needs to be customized by an expert who really understands Magento, and follows best practices.